{ "type": "brand identity system presentation board", "header": { "title": "品牌视觉识别系统 BRAND IDENTITY SYSTEM", "slogan": "爱它·懂它·陪伴它" }, "main_logo": { "text": "{argument name=\"brand name\" default=\"GDX\"}", "subtitle": "{argument name=\"brand chinese name\" default=\"狗东西\"}", "design_feature": "{argument name=\"main subject\" default=\"Dog profile in negative space of the letter D\"}", "metadata": [ "品牌名称", "行业属性 {argument name=\"industry\" default=\"宠物行业\"}", "设计时间 2024.05" ] }, "layout": { "sections": [ { "title": "设计网格", "count": 1, "description": "Logo with architectural grid lines and golden ratio measurements" }, { "title": "概念草图", "count": 4, "description": "Evolution steps from rough dog sketch to final geometric logo" }, { "title": "灵感来源", "count": 4, "description": "Moodboard images including minimalist architecture, a golden retriever, and dark green geometric shapes" }, { "title": "创意理念", "count": 4, "description": "Text blocks with minimalist icons explaining design philosophy, positioning, color psychology, and scalability" }, { "title": "品牌应用", "count": 6, "labels": [ "名片 正反面", "信纸信封", "APP图标", "网站页眉 / 网站图标", "产品包装 / 购物袋", "店面门头 / 标识牌" ], "description": "Mockups of business cards, envelopes, app icons, website header with a dog, paper shopping bags, and a storefront sign" }, { "title": "色彩规范", "count": 5, "labels": [ "主色", "辅助色", "强调色" ], "colors": [ "{argument name=\"primary color\" default=\"#1E3D34\"}", "#F5F3EF", "#E5E2DD", "#A8C5B1", "#E0A86E" ] }, { "title": "字体规范", "count": 2, "labels": [ "思源黑体 CN", "思源柔黑体 CN" ], "description": "Typography specimens showing 'Aa', alphabet, and numbers" }, { "title": "最小使用尺寸", "count": 2, "description": "Minimum logo size specifications at 20mm and 12mm" }, { "title": "安全留白区域", "count": 1, "description": "Logo surrounded by a bounding box with 'X' indicating clear space margins" }, { "title": "错误使用示例", "count": 5, "labels": [ "不可拉伸变形", "不可改变颜色", "不可添加阴影", "不可倾斜使用", "不可复杂背景上使用" ], "description": "Examples of incorrect logo usage: stretched, wrong color, drop shadow, tilted, and placed on a busy photographic background" } ] } }Copy